Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time

J: Just citing the book - M: My conversion from theory to practice (9) - CR: Created - LU: Last Updated. (YYYY-MM-DD HH:MM:SS GMT).

J:

"Search engine traffic. Perhaps the most powerful benefit of blogs accrues to a company even if nobody reads the blog—search engine benefits. Google loves blogs because they are updated regularly with new information relevant to its search customers. HubSpot research noted that company websites with blogs get 55 percent more traffic than websites without blogs." (Chapter 10).

M:

My website was a resume and nothing more. My blog provides the much-needed extra content for my website and this is extremely healthy in terms of search engine traffic. CR: 2018-09-22 05:23:26 LU: 2018-09-22 05:23:26

J:

"Rigorous Tracking. Install tracking analytics on your blog before you go live. Google Analytics is free and can be installed with simple cut-and-paste instructions. Don’t allow your IT or agency to hold off on installing analytics. It’s the first and most important action you can take to ensure success." (Chapter 12).

M:

This is what I did and from the very beginning of the existence of my blog, I am well-informed about its performance and traffic. CR: 2018-09-23 02:38:00 LU: 2018-09-23 02:38:00

J:

"Start with promoting your blog on your website home page." (Chapter 12). "Make sure to include the address of your blog prominently on the homepage" (Chapter 14).

M:

The URL of my blog is on the homepage of my website as a link in a prominent position where it is highlighted in red, bold, underlined and using a big font-size. CR: 2018-09-17 14:15:25 LU: 2018-09-17 14:15:25

J:

"Your blog is the personable and approachable extension of your brand." (Chapter 17).

M:

I added the section "I want to hear from you!" to each of my blog posts. I use it to create rapport and invite my visitors to write comments. One of the main objectives of implementing Disqus comments on my blog and creating the "I want to hear from you!" section is to make myself more personable and approachable to my online community. CR: 2018-09-19 10:43:53 LU: 2018-11-09 16:32:39

J:

"Free users must use a web address that includes wordpress.com such as your-domain.wordpress.com. These WordPress-branded domains could confuse blog visitors and detract from your branding." (Chapter 19).

M:

My blog is coded by myself from scratch and it is hosted on my own domain that is consistent with my brand. CR: 2018-09-19 10:56:11 LU: 2018-09-19 10:56:11

J:

"Photos liven up your posts and add character to your blog." (Chapter 19).

M:

Since a text-only blog could be boring, I am using the covers of books as the pictures that I highlight in my blog entries. CR: 2018-09-19 11:07:27 LU: 2018-09-19 11:07:27

J:

"Commenting. WordPress and other blogging platforms have commenting systems built into the software. However, third-party software developers have created add-ons to expand the basic capability of the standard comment systems. Popular choices include Disqus" (Chapter 19).

M:

I am using Disqus to enable comments on my blog. CR: 2018-09-19 11:14:09 LU: 2018-09-19 11:14:09

J:

"HABIT 1: WRITE EVERY DAY" (Chapter 20).

M:

I accept the challenge! My blog is going to have more new content every day. CR: 2018-09-19 11:36:55 LU: 2018-09-19 21:14:22

J:

"HABIT 3: IGNITE CONVERSATION Blogging is a social medium. It works best when you can talk with your readers and draw from their experiences." (Chapter 20).

M:

I enabled comments on my blog to interact with my audience and created the "I want to hear from you!" section to explicitly invite my visitors to write comments. CR: 2018-09-19 11:44:38 LU: 2018-11-09 16:34:40

I want to hear from you!

Have you read this book? What is your experience applying to your life what you have learned from it? Would you recommend this book? What do you think about my conversions from theory to practice that I am sharing here? Any ideas about things that I should apply to my life from the lessons found in this book? Please share your comments at the end of this page. This site is boring without your participation!

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